New open data: HulaFit opens data to swing the nation into action

They’ve got the hoops, you’ve got the hips, and here’s the open data!

Image source: HulaFit

HulaFit, a network of professional instructors holding super-fun hula hoop workout classes across the UK has published open data to get more access to people who are yet to try a HulaFit class.

Anna Byrne, also known as ‘the Hulagan’ and her husband Rowan Byrne, began HulaFit in 2013 to help others experience the fitness benefits Hula Hooping can offer people of all fitness abilities, shapes and sizes while having fun swooping bodies into shape. Since then Hula Hooping workouts have graced the waists of many.

Attracting more customers

“Helping people enjoy life and the body they are in is our main goal for our classes. Open data will help us reach more people and encourage their inner child to have more fun with HulaFit. We are always excited about anything that gets people up and moving more, and out and active.” said Anna Byrne, Founder of HulaFit.

Image source: HulaFit

“The increased numbers we can reach with our brand is what motivated us to publish open data, it is fantastic to be able to extend our reach at an affordable cost.” said Anna.

HulaFit is collaborating with its online booking provider, Bookwhen, who has helped HulaFit increase its class attendance since the beginning of its journey. Bookwhen was keen to publish open data from its system and played an active role in publishing the data. “The system is simple to use for both us and our customers. We hope to gain more customers through publishing open data, which will help our teachers to expand their classes and build a business within their local communities.” Anna continued.

Building sustainability with open data

“Our vision is to support our teachers and encourage small but sustainable business growth for our HulaFit instructors. By supporting them, they can support their attendees and together we can share the message of fun, alternative, accessible and effective exercise.” said Anna.

Image source: HulaFit

Collective effort reaps rewards

HulaFit, together with Bookwhen, ((BOUNCE)), and support from imin, London Sport and the Open Data Institute have worked collectively to realise the benefit of open data and turn a concept into a practical outcome. Bookwhen looks forward to publishing more open datasets from customers in the future.

Access the HulaFit data

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About HulaFit

About OpenActive

At OpenActive we’re bringing together sports and physical activity organisations from across the sector to make data on what, where and when physical activity sessions happen, openly available through open data. Our ambition is to get England’s 25% of inactive people active through promoting use of open data across the sector. This data will enable organisations to develop new and existing services that keep pace with the customer’s digital expectations, and make it easier for people to find and participate in sessions that are right for them.

OpenActive is a community-led initiative coordinated by the Open Data Institute providing open data expertise and is supported by Sport England providing sector knowledge.

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